Privacy Policy

1. Introduction

At Studual, we are committed to protecting your privacy and the privacy of your children. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered educational platform.

We comply with the General Data Protection Regulation (GDPR), UK Data Protection Act 2018, and the Children's Online Privacy Protection Act (COPPA) to ensure the highest standards of privacy protection.

2. Information We Collect

2.1 Personal Information

We collect information you provide directly to us, including:

• • Parent/guardian name and contact information
• • Account login credentials
• • Payment information (processed by secure third-party providers)
• • Child's name, age, and educational preferences
• • Communication preferences and settings

2.2 Educational Data

To provide personalized learning experiences, we collect:

• • Learning interactions and responses
• • Progress and performance data
• • Curriculum topics covered
• • Questions asked and interests expressed
• • Time spent on activities
• • Assessment results and feedback

2.3 Technical Information

We automatically collect certain technical information:

• • IP address and device information
• • Browser type and version
• • Operating system
• • Usage patterns and preferences
• • Cookies and similar tracking technologies

3. Children's Privacy

We are committed to protecting children's privacy and comply with COPPA (US) and special protections for children under the UK GDPR and Data Protection Act 2018.

3.1 Age Verification and Consent

• • We require parental consent for children under 13 (US) or 16 (UK)
• • We collect minimal information necessary for the service
• • Parents can review, modify, or delete their child's information
• • We do not sell or share children's personal information

3.2 Data Minimization

We collect only the information necessary to provide educational services and do not use children's personal information for advertising or marketing purposes.

4. How We Use Your Information

We use the information we collect to:

• • Provide and improve our educational services
• • Personalize learning experiences
• • Track educational progress and outcomes
• • Communicate with parents about their child's progress
• • Provide customer support
• • Ensure platform security and prevent fraud
• • Comply with legal obligations
• • Develop and improve our AI algorithms (using anonymized data)

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share your information only in the following limited circumstances:

• • With your explicit consent
• • With service providers who assist in our operations (under strict confidentiality agreements)
• • To comply with legal obligations or protect our rights
• • In the event of a business transfer (with continued privacy protection)
• • To protect the safety of our users or others

6. Data Security

We implement appropriate technical and organizational measures to protect your information:

• • Encryption of data in transit and at rest
• • Regular security assessments and updates
• • Access controls and authentication measures
• • Staff training on data protection
• • Secure hosting infrastructure
• • Regular backups and disaster recovery plans

7. Your Rights and Choices

Under GDPR and UK data protection laws, you have the following rights:

• • Right to Access: Request copies of your personal information
• • Right to Rectification: Correct inaccurate or incomplete information
• • Right to Erasure: Request deletion of your personal information
• • Right to Restrict Processing: Limit how we use your information
• • Right to Data Portability: Receive your data in a portable format
• • Right to Object: Object to processing based on legitimate interests
• • Right to Withdraw Consent: Withdraw consent at any time

To exercise these rights, contact us at privacy@studual.com. We will respond within 30 days.

8. Parental Rights

Parents have additional rights regarding their children's information:

• • Review all information we have collected about your child
• • Request deletion of your child's information
• • Refuse to allow further collection of your child's information
• • Access transcripts of all learning interactions
• • Control communication preferences and notifications

9. Data Retention

We retain your information only as long as necessary to provide our services and comply with legal obligations:

• • Account information: Until account deletion
• • Educational data: 7 years after account closure for academic records
• • Technical data: 2 years for service improvement
• • Communication records: 3 years for customer service

10. International Data Transfers

We may transfer your information outside the UK/EU for processing. When we do, we ensure adequate protection through:

• • Adequacy decisions by the European Commission
• • Standard Contractual Clauses (SCCs)
• • Binding Corporate Rules where applicable
• • Other appropriate safeguards as required by law

11. Cookies and Tracking

We use cookies and similar technologies to enhance your experience:

• • Essential cookies: Required for basic functionality
• • Performance cookies: Help us understand how you use our service
• • Functional cookies: Remember your preferences
• • Targeting cookies: We do not use these for children

You can manage cookie preferences through your browser settings.

12. AI and Automated Decision Making

Our service uses AI to personalize learning experiences. We want to be transparent about how this works:

• • AI algorithms analyze learning patterns to suggest content
• • All AI-generated content is reviewed for appropriateness
• • Parents can review and modify AI-driven recommendations
• • We do not make solely automated decisions that significantly affect users
• • You can request human review of any AI-generated content

13. Third-Party Services

We may integrate with third-party services for specific functions:

• • Payment processing (encrypted and secure)
• • Analytics services (anonymized data only)
• • Communication tools (with privacy protections)
• • Educational content providers (under strict agreements)

14. Data Breach Notification

In the unlikely event of a data breach, we will notify relevant authorities within 72 hours and affected users without undue delay, in accordance with GDPR and UK data protection requirements.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• • Email notification to registered users
• • Prominent notice on our website
• • In-app notification for active users
• • Updated "Last updated" date at the top of this policy

16. Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact us:

• • Email: privacy@studual.com
• • General inquiries: hello@studual.com
• • Data Protection Officer: dpo@studual.com

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK or your local data protection authority.